Education
B.F.A., Fine Art Photography, University of Florida
M.F.A., Electronic Media, University of Florida
Ph.D., Mass Communication, University of Florida
Certificate, A&JSmart, Workshopper Master - Design Thinking, Agile & Creative Facilitation
Certificate, General Assembly, User Experience Design (UX Research Track)
Research and Creative
Sabrina Habib studies the influence of technology on the creative process and on teaching
creativity — most recently focusing on AI. She believes that understanding the creative
process is the first step toward creative confidence in problem-solving — an essential
life skill. Her work has been published across disciplines and has expanded beyond
academic venues.
With a background rooted in advertising, entrepreneurship and arts, her creative activities
complement her research and teaching. She is often invited to work with researchers
from other disciplines that need the unique combination of someone who is both a visual
artist and a researcher, well versed in both worlds. Habib holds certifications in
Workshop Facilitation (Design Thinking) and in UX Research.
She led the development of the Data and Communication program at the College of Information
and Communications and is also the chair of the Visual Communications sequence. Her
administrative work is geared towards curricular innovation. Habib is Brazilian and
multicultural.
Teaching
Habib strives to empower students to become innovators within their chosen field.
Her courses are centered on socially responsive understandings of communication.
She teaches creativity, Adobe Suite programs and video production. Her students have
won numerous coveted awards over the years and Habib was the recipient of the AEJMC
Visual Communications Teaching Award in 2020.
Selected Refereed Articles and Publications
Habib, S., Vogel, T., Thorne, E. (2024). Student Perspectives on Creative Pedagogy:
Implications for the Age of AI. Creativity Research Journal (under review).
Habib, S., Vogel, T., Xiao, A., Thorne, E. (2023). How Does Generative Artificial
Intelligence Impact Student Creativity? Journal of Creativity special AI edition, 34(1). ISSN 2713-3745.
Patwardhan, P., Kerr, G., Patwardhan, H., Kelly, L., Habib, S., Mortimer, K., & Laurie,
S. (2022). Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis
of Effective Attributes and Styles. Journal of Advertising, 51(2), 223-239.
Habib, S.; Patwardhan, P. (2020). Training to Lead in an Era of Change: Insights from
Ad Agency Leaders. Journal of Advertising Education, 24(1) 36-51. Best Paper Award.
Creative Activities - Films
Traces (Associate Producer), expected 2023. Documentary about second generation Holocaust
survivors. Set to air on PBS nationally in 2023.
Fracking Beyond Science (Director, Producer, Editor), 2020. Documentary about hydraulic fracturing, also
known as fracking.
- Tulum World Environmental Film Festival. Tulum, Mexico (2022). Research Exploration Award.
- South Texas Underground Film Festival (STUFF). Corpus Christi, TX (2021).
- Nassau Film Festival (2021). Princeton, NJ. Honorable Mention.
- Mindie - Miami Independent Film Festival, monthly edition. Miami, FL (2020).
- Eugene Environmental Film Festival. Eugene, OR (2020)
Feeding Survivors (Producer), 2020.
Jewish Family and Community Services in collaboration with Feeding North Florida have
been caring for over 100 Holocaust survivors in NE Florida. This Short documentary
provides an overview of their partnership.
- Director's Circle Festival of Shorts. Virtual (2021)
- CENFLO - Central Florida Film Festival. Mount Dora, FL (2021)
- Best Shorts Competition. La Jolla, CA (2020)
- Moscow Jewish Film Festival. Moscow, Russia (2020)
- First Coast Film Festival. Jacksonville, FL (2020)
- Global Peace Film Festival. Winter Park, FL (2020)
Yes No Maybe (Co-investigator, Producer, Assistant Editor), 2019.
Documentary about whether creativity can be taught.
- AEJMC, Toronto, Canada (2019). Creative Research Competition – Third Place
- SOU Creativity Conference, Ashland, OR (2019)
Those Lonely Minutes (Producer, editor, colorist), 2019.
Woman finds out that her nightmares about aliens were a real experience… or were they?
- Planet 9 Art Fest. Los Angeles, CA (2020)
- L-DUB Film Festival. Lake Worth, FL (2020)
- Underexposed Film Festival YC. Rock Hill, SC (2020). Nominated for Best Thriller/Horror
- Mysticon. Roanoke, VA (2020)
- Micropolitan Film Festival. Marion, NC (2020)
- Brightside Tavern Shorts Film Festival. NJ, (2020)
- Experimental Forum. Los Angeles, CA (2019)
Decay (Producer, editor, colorist), 2019.
A visual representation of a poem
- Mindfield Film Festival, Albuquerque, NM (2019). Best Short Film Silver Award
- Underexposed Film Festival YC. Rock Hill, SC (2019)
Father’s Knots (Producer, Editor), 2018.
Fiction. Short film based on a story of father and son.
- Underexposed Film Festival, Rock Hill, SC, (2018)
