Education
B.F.A., Fine Art Photography, University of Florida
M.F.A., Electronic Media, University of Florida
Ph.D., Mass Communication, University of Florida
Certificate, A&JSmart, Workshopper Master - Design Thinking, Agile & Creative Facilitation
Certificate, General Assembly, User Experience Design (UX Research Track)
Research and Creative
Sabrina Habib studies the influence of technology on the creative process and on teaching
creativity — most recently focusing on AI. She believes that understanding the creative
process is the first step toward creative confidence in problem-solving — an essential
life skill. Her work has been published across disciplines and has expanded beyond
academic venues.
With a background rooted in advertising, entrepreneurship and arts, her creative and
interdisciplinary activities complement her research and teaching. She led the development
of the Data and Communication program at the College of Information and Communications
and is currently serving at the AI Coordinator for the college. Habib is also the
chair of the Visual Communications sequence. Her administrative work is geared towards
curricular innovation. She is Brazilian and multicultural.
Teaching
Habib strives to empower students to become innovators within their chosen field.
Her courses are centered on socially responsive understandings of communication.
She teaches creativity, Adobe Suite programs and video production. Her students have
won numerous coveted awards over the years and Habib was the recipient of the AEJMC
Visual Communications Teaching Award in 2020.
Recent Funded Grants
2025-2026 - US Department of Justice, Community Oriented Policing Services. Co-PI. Microtrainings on Critical Policing Issues: Creating and evaluating accessible, digestible
trainings based on the Excellence in Policing and Public Safety (EPPS) Masters in
Public Safety Leadership.
Role: direct, produce, film, and edit a series of training videos for police officers.
Total Award: $496,455
2024 – 2025 - CIC AI Seed Grant, USC, Co-PI
How AI’s Design and Limitations Affect Human Learning and Public Knowledge. PI – Novin,
A. Co-PI - Mohammadi, E.
Role: conduct and analyze experiment with AI tools. Total award: $4,500.
2023-24 - Innovative Course Development Grant, Center for Teaching Excellence. P-I. University of South Carolina. The course is titled: Foundations of UX. Total award $2,500.
2022-24 - Burrell Communications Culture Research, Co-PI
Goal of study: understand culture, identity, and connected consciousness commonalities
among diverse target audiences.
Role: qualitative team leader. Total award: $31,831
2021 - Diversity and Inclusive Excellence Curriculum Grant, PI. University of South Carolina, SC. This grant awarded by the Center for Teaching Excellence
will allow me to adapt an existing course to focus on historically marginalized populations.
Total award $2,500.
Selected Refereed Articles and Publications
Habib, S., Vogel, T., Thorne, E. (2024). Student Perspectives on Creative Pedagogy:
Implications for the Age of AI. Creativity Research Journal (under review).
Habib, S., Vogel, T., Xiao, A., Thorne, E. (2023). How Does Generative Artificial
Intelligence Impact Student Creativity? Journal of Creativity special AI edition, 34(1). ISSN 2713-3745.
Patwardhan, P., Kerr, G., Patwardhan, H., Kelly, L., Habib, S., Mortimer, K., & Laurie,
S. (2022). Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis
of Effective Attributes and Styles. Journal of Advertising, 51(2), 223-239.
Habib, S.; Patwardhan, P. (2020). Training to Lead in an Era of Change: Insights from
Ad Agency Leaders. Journal of Advertising Education, 24(1) 36-51. Best Paper Award.
Creative Activities - Films
Traces (Associate Producer), expected 2023. Documentary about second generation Holocaust
survivors. Set to air on PBS nationally in 2023.
Fracking Beyond Science (Director, Producer, Editor), 2020. Documentary about hydraulic fracturing, also
known as fracking.
- Tulum World Environmental Film Festival. Tulum, Mexico (2022). Research Exploration Award.
- South Texas Underground Film Festival (STUFF). Corpus Christi, TX (2021).
- Nassau Film Festival (2021). Princeton, NJ. Honorable Mention.
- Mindie - Miami Independent Film Festival, monthly edition. Miami, FL (2020).
- Eugene Environmental Film Festival. Eugene, OR (2020)
Feeding Survivors (Producer), 2020.
Jewish Family and Community Services in collaboration with Feeding North Florida have
been caring for over 100 Holocaust survivors in NE Florida. This Short documentary
provides an overview of their partnership.
- Director's Circle Festival of Shorts. Virtual (2021)
- CENFLO - Central Florida Film Festival. Mount Dora, FL (2021)
- Best Shorts Competition. La Jolla, CA (2020)
- Moscow Jewish Film Festival. Moscow, Russia (2020)
- First Coast Film Festival. Jacksonville, FL (2020)
- Global Peace Film Festival. Winter Park, FL (2020)
