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College of Information and Communications

2019 Reports

UofSC Insights Index: Buttigieg sees more buzz - and more scrutiny

Conversations about Pete Buttigieg increased significantly in November among South Carolina social media users, according to the latest Insights Index from the University of South Carolina Social Media Insights Lab.

UofSC Insights Index: Harris sees significant growth in October

Sen. Kamala Harris received more positive social media mentions in South Carolina in October than Joe Biden and Elizabeth Warren, the two leaders for the Democratic presidential nomination in RealClear Politics’ composite average of the leading national political polls.

UofSC analysis: Trump dominates South Carolina social media conversations

An analysis of nearly 1.4 million public posts shows President Trump is leading social media conversations in South Carolina. But how many of those conversations are positive or negative? Is online opinion shifting over time?

UofSC Insights Index: People are talking about Biden, but not positively

The Social Media Insights Lab has examined more than 330,000 online conversations since March to find out how the leading Democratic presidential candidates are faring among the state's social media users.

Politics vs. football? It isn't even close!

The race for the Democratic presidential nomination is a hot topic on social media in South Carolina, but there’s another topic that dwarfs it: Gamecock football.

UofSC analysis: Immigration, abortion lead social media conversations

As the 2020 presidential race heats up, what can social media mentions tell us about key political issues? The Social Media Insights Lab analyzed more than 70 million posts to understand how nationwide conversations compare to those in the Palmetto State.

UofSC analysis: Buttigieg leads in social media sentiment

An analysis of more than 23 million posts shows that Pete Buttigieg has the most positive social media sentiment of all the leading candidates for the Democratic presidential nomination. And in traditionally Republican South Carolina, that positive sentiment is even higher.

UofSC analysis shows strong support for teacher rally

How did South Carolinians react to the education rally on social media? The first South Carolina Insights report explores online conversations and shares its findings on public sentiment and recurring themes.

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