Committed to excellence in research, students and faculty in our college have access to top-notch teaching and research laboratories.
Housed in Davis College, the Biometrics and User Experience Lab is a multi-purpose research facility that uses cutting-edge sensors to track facial expressions, eye movement, sweat gland stimulation and neuro-electrical activity. The newly opened lab is already broadening the scope — and impact — of the CIC’s faculty and student research.
Powered by professional-grade software, the Social Media Insights Lab allows faculty and students to make sense of social data. Here, we explore how political candidates are resonating with the public, what people actually think about brands or products, or what online conversations can reveal about human behavior.
The graduate seminar room in the School of Journalism and Mass Communications can be used to conduct focus groups. It has technology to allow for video recording and remote observation. The capacity of this room is 18.