As an advertising major, you will take classes with many School of Journalism and Mass Communications faculty. But here are some of the extraordinary faculty in your area of study. Click on the links to learn more about each of them.
Carmen Maye is a licensed attorney who focuses on the law and creativity. Before law school, she worked in public relations and advertising, most recently as director of corporate communications for a major healthcare provider. In her previous life, Maye's work garnered awards for writing, editing and design. She is an author of Public Relations and Advertising Law, published by Routledge.
Marcia Purday, APR, is an award-winning professional who also teaches integrated marketing communications and creative strategy. She helps students develop and execute online marketing campaigns for real clients, giving them the experience they need to secure a career in advertising.
Tom Reichert, dean of the College of Information and Communications, has written and edited several books about the uses and effects of advertising on professional practice and culture. His teaching specialties include an array of advertising courses including management, media planning, principles, and media sales.
Anna Turner graduated from USC with a bachelor’s in visual communication and a master’s in mass communication. She worked in marketing departments for public agencies in the Columbia area for 10 years as a graphic designer and production manager before joining the SJMC faculty.
After graduating from USC with a major in advertising, Wyatt Urmey became an award-winning graphic designer, freelance writer and creative director. His early advertising work led to an enduring interest in international brands and tech. He was a student on the USC AAF Ad Team, which placed third in the nation, and then taught the Ad Team course in 1998, when it again captured third, an experience he recommends to all serious in-coming advertising students.
Taylor Wen, an award-winning research expert in advertising psychology, is passionate about inspiring students with various cutting-edge neuromarketing techniques, like eye tracking and facial recognition.
Jeff Williams is a seasoned creative advertising professional who worked with a variety of brands and agencies over his 18 year career. His teaching focuses on creative strategy, content creation, SEO, conversion optimization and inbound marketing. Williams is a mentor for the National Student Advertising Competition and is the co-advisor for the Student Advertising Federation.
Linwan Wu is the Associate Dean for Research and the media mastermind who teaches classes focused on data, research and media analysis. He mentors students each year in the Washington Media Scholars Foundation Case Competition, where his students won first place in 2018 and 2019.