College of Information and Communications
Faculty and Staff
Candice L. Edrington, Ph.D.
Title: | Assistant Professor |
Department: | School of Journalism and Mass Communications College of Information and Communications |
Email: | candicee@mailbox.sc.edu |
Phone: | 803-777-3325 |
Office: | School of Journalism and Mass Communications 800 Sumter Street, Room 309 Columbia, SC 29208 |
LinkedIn: | My LinkedIn profile |
Resources: | Personal Website |
Education
B.S., Business Administration and Marketing, Winthrop University
M.A., Strategic Communication and Public Relations, High Point University
Ph.D., Communication, Rhetoric and Digital Media with emphasis in Digital Public Relations,
North Carolina State University
Awards
2021 Kopenhaver Center Fellows Cohort, Women Faculty Moving Forward: Leading the Future of Academia.
Research
Dr. Candice Edrington’s research agenda is interdisciplinary in nature. Having experience in both quantitative and qualitative methods, she explores the intersections of strategic communication, social movements, visual rhetoric, social networks, activism and advocacy, social media, and racial and ethnic groups through a public relations lens. Her passion for social justice and change fuels the desire to uncover both visual and textual messaging strategies that promote action and build relationships.
Grants and Funded Research
Communication Consultant -— Expanding a Necessary Space: Extending the Virtual Martin Luther King Project’s Digital Scholarship, Pedagogy and Community Collaboration. ACLS Digital Extension Grant Awardee. (2021-2022).
Teaching
Edrington believes that teaching should be a collaboration; one that involves the teacher's knowledge and the students' critical thinking and ideas. In the classroom, she aims to foster a positive learning space where diversity and inclusion of all, and their ideas, are welcomed. It is important to her to implement assignments that are not only grounded in theory, but practical in nature. With this, Edrington believes that incorporating technology into the classroom encourages students to explore technological advancements further in addition to promoting its professional application.
Recent Publications
Edrington, C. (under review). Can you hear me now? How #ShareTheMicNow used dialogue and collaboration to amplify the voices of Black women.
Edrington, C. (under review). Information, Identification, or Both? A Rhetorical Analysis
of How BLM Uses Their Official Website.
Edrington, C. (2021). From slacktivism to activism: Rihanna and Fenty brands ‘pull
up’. In A. L. Hutchins & N. T. Tindall (Eds.), Public Relations and online engagement:
Audiences, fandom and influencers. Routledge.
Edrington, C. & Gallagher, V. (2019). Race and visibility: How and why images of Black
lives matter. Visual Communication Quarterly, 26(4), 195-207.
Edrington, C. & Lee, N. (2018). Tweeting a social movement: Black Lives Matter and
its use of Twitter to share information, build community, and promote action. Journal
of Public Interest Communications, 2(2), 289-306.
Service
Reviewer, Journal of Public Relations Education (2021).
Reviewer, International Journal of Communication (2021).
Reviewer, Visual Communication Quarterly (2020).
Editorial Board Member (appointed), Journal of Public Interest Communications (2019-2020 Academic Year).