Roberts oversees National Media Group, a family of companies focusing on providing research, planning and placement services to corporate, political, association and issue-advocacy clients. He is also a founding member of Purple Strategies in Washington, DCD.

In 2009, Roberts founded the Washington Media Scholars Foundation, a 501 (c)3 organization that has provided over 800 undergraduate students nationwide with scholarship and career opportunities who are interested in the public affairs advertising and communications industries.

A native of South Carolina, Roberts received a degree in journalism in 1976 from the University of South Carolina. He served as president of the USC Alumni Association and as a member of the USC Board of Trustees from 2020-2022.