Barry Pearl applies creativity and a strategic discipline when mining for insights to spark innovative ideas, generate exciting brand stories and uncover business opportunities. Pearl brings a unique perspective and skill set attained from advertising agency planning, client side marketing and marketing research consulting experience in solving business challenges. Pearl's category experiences include  Pharmaceuticals and Healthcare, Financial Services and Consumer Packaged Goods. Pearl has recently joined Fingerpaint Group as Senior Vice President, Brand Strategy.

Prior to that, Pearl has held senior level advertising and marketing positions in the IPG Health and Havas Health & You networks and J. Walter Thompson.  Among his most proud achievements was leading brand strategy for the Zyrtec Rx-to-OTC switch, which resulted in the brand becoming the leading OTC Allergy treatment within its first year of launch.

Pearl holds a BBA in Marketing from Hofstra University and an MBA in Marketing from Baruch College, The City University of NY. Barry currently resides on Long Island in New York.