Currently the Managing Partner of Inventus Media, an independent advertising, marketing planning, publicity and media buying and strategy company. Andrew has over 25 years’ experience in complex businesses using PR, social media, advertising, creative content and media and from companies like Sutter Health, GSK, Tivity Health, Slingshot Health, WPP, Omnicom, Deluxe and Disney and has been a client, advertising business leader and relationship manager dealing with some of the world’s leading consumer and healthcare advertisers, agencies and content companies.
He began his career in publishing before entering the advertising business as a television buyer in the UK, quickly rising to a lead position at DMB&B, he oversaw top accounts including Procter & Gamble Twentieth Century Fox and Burger King.
He joined Disney’s motion picture group to manage creative advertising and media where he worked on successful campaigns for blockbusters like The Lion King, Toy Story 2 and Armageddon. He oversaw advertising on International releases and worked closely with other divisions to maximize synergies from their entertainment properties working with ABC & ESPN.
Andrew came to the US in 2000 to be part of the Y&R group and was part of the team that built what became the successful and widely recognized operation Mediaedge. In 2001 when WPP acquired Y&R, Mediaedge was put together with Mindshare in the first group structure within WPP which became Groupm. Over the next decade he worked with MEC and at GroupM to grow the business from $2b to $12b with over a 20% profit margin through the leveraging of business development, client relationships, media, investments in tools and the consolidation of buying in some areas. His role was to view this from the client side of the business, and he forged some of the high-level relationships with global clients like GSL, Pfizer, Northwell Health, Unilever, Citibank, Chanel, DHL, Macys, AT&T, and Sony Ericsson. He was the lead client manager and bought together clients to expand the offerings in digital, television, research, and cross company synergies.
In 2010 he was recruited by Omnicom to manage PHD and be part of the Omnicom Media Group. Omnicom and during his tenure PHD grew dramatically winning 20 new client assignments including the GSK and GAP media business with a focus on media and digital execution. He added over $1b in new business growth and development their first digital facing media operation, winning awards in mobile, search and creative display.
In 2012 he joined Deluxe, part of Private Equity group, McAndrews & Forbes to manage the business development for their technology, digital asset management and creative business including Zonza, Company3, Beast and Method and helped grow their business in advertising services through partnerships with WPP’s Hogarth and IPG. He also worked on Ron Pearlman’s philanthropic projects including Weill Cornell, Michael J. Fox Foundation and Apollo Theatre.
For the last 7 years his own consulting company, INVENTUS MEDIA (www.inventus.media) has developed into a multi-faceted performance and growth-based marketing service Its ethos of “Ready, set, grow” is based on the need for focus and rapid execution in today's challenging business environment. Its focus on healthcare and financial services is supplemented by clients as diverse as WREN Kitchens, Sun West Mortgages, Heineken, Celligence, Laurel Spring Education, Morgan, and others in areas like Media, CPG, Fin Tech, Financial Services, Retail and E-com
Andrew is a British by birth and a long-time US resident and citizen. He has served on the board of the 4As and as the Chairman of the New York Chapter of the International Advertising Association. He is also on the boards of Givsly, a social media cause-based tech platform and an advisor to Ground Truth, a digital mobile ad network and data company. He has true global experience having lived and worked in Tokyo, Dubai, Paris, San Palo, London and New York. He is married with twin boys who are college freshmen.