Jeff Hoffman is a partner at ESM, a sports management firm that provides branding and marketing consultation to elite athletes and corporations with business interests in sports. He has over 20 years of experience in creative and brand marketing, leading partnerships with some of America's most iconic brands across various industries.

He is also considered one of the nation's foremost experts in professional and collegiate NIL and Collective NIL (Name, Image and Likeness), frequently profiled in ESPN, Forbes and SBJ for his innovative and impactful work with high-profile talent, such as Mac Jones, Jalen Hurts, Nick Chubb, Jonathan Taylor, Stetson Bennett, Brock Bowers, The Cavinder Twins and more. He leverages a novel approach to data and analytics to derive influence and partnership values, enabling his clients to reset the market with greater return and a deeper purpose. He is passionate about empowering athletes to maximize their potential and create lasting legacies. From identifying new commercial opportunities to NIL Collective negotiations and player values, Jeff continues to innovate in the sports representation Industry.