Jim Donofrio is currently with NBCU Sports where he is responsible for directing sales and sponsorships monetizing NBCUniversal’s Olympic and Paralympic interests, a pillar of the global media company’s programming. In recent years, NBCU has dug even deeper into the Olympics Games, the world's premier sports competition, which we have rights to broadcast through 2032. In a first-of-its kind agreement struck with LA28, an organizing committee behind the 2028 Olympics, Donofrio is delivering long-term deals to strategic partners encompassing TV, digital, live event advertising, access to Olympians, as well as brand activations and associations with Team USA. The events covered under the deal include the 2024 Olympic and Paralympic games in Paris, plus the 2026 and 2028 Games.
Prior to joining the Olympics, Donofrio led new business sales, sponsorships, and strategic partnerships across NBC Sports. This involves building and leading a top-performing Sports Sales, Sponsorships & Strategy team across a portfolio that National Hockey League, Kentucky Derby, Triple Crown Racing, French Open, and many more. Additionally, he managed NBC’s partnership with league partners, Fortune 500 clients and sports marketing agencies. Role entailed developing go-to-market strategies, driving cross-portfolio data products, leading emerging categories (AI, VR, and Sports Betting) and owning P&L representing over $210M in annual sales budget.
Donofrio is a senior executive with over 20 years’ experience in the Sports, Entertainment, Media & Technology industries. Throughout his career, he has been fortunate to lead sales and business development teams for blue-chip companies including NBCUniversal, Turner Sports, IMG, Bank of America, and the City of New York.
“All business success hinges on relationships and there is no one with better relationships than Jim. One of the most connected and strategic leaders I know.” Mark Lazarus, Chairman, NBCUniversal Media Group
Outside of the office, Donofrio helped launch the Community Engagement Opportunity Council where he sits on the board along with Linda Yaccarino, former NBCUniversal Chairman, and current CEO of X, along with Scott Turner, former NFL player and Texas State Representative. CEOC’s mission is to revitalize the communities of America through sports, mentorship, and economic opportunity.
Donofrio also serves on the Dean’s Leadership Council at the University of South Carolina for the College of Information & Communications, and Advisory Boards for both the University of Delaware Lerner School of Business and Rutgers Business School. Donofrio, his wife, and two teenage daughters currently reside in Mt. Pleasant, SC. Their oldest daughter attends the University of South Carolina where she is studying Sports & Entertainment Management. Donofrio and his family are very active with the Juvenile Diabetes Research Foundation, as their oldest daughter has had type one diabetes since the age of seven. Their efforts have raised over $250,000 to help find a cure.