In February 2023, Vicky Free Sistrunk joined the Tampa Bay Buccaneers as the chief impact officer where she is responsible for leading the team's community outreach efforts and implementing impactful initiatives to drive positive change in the Tampa Bay area. With over 20 years of experience in the sports and entertainment industry, Sistrunk brings a wealth of knowledge and expertise to the Buccaneers organization.

Prior to joining the Buccaneers, she served as the Head of Global Marketing for adidas, where she led the development of groundbreaking campaigns and initiatives that resonated with audiences across the globe. In addition to her work with adidas, Free Sistrunk has held a variety of leadership positions for Novant Health, Walt Disney Studios, BET Networks and Turner Broadcasting Systems.

Free Sistrunk holds an executive MBA from the Kellogg School of Management at Northwestern University and a bachelor’s degree in mass communications from the University of South Carolina. She serves on the board of directors for VIZIO Corporation, and The University of South Carolina’s advisory board for the College of Information and Communications, where she also sponsors a scholarship for minority students to study abroad. She is a member of the Executive Leadership Council and has been recognized by various media publications and organizations for her executive leadership and brand building expertise.

Vicky and her husband, Christopher Sistrunk, are the proud parents of Symba, a four-legged, sweet-spirited fur baby.