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College of Information and Communications

Dean's Leadership Council

Jeff Charney

Jeff Charney, Founder and Chief Creative Officer of MKHSTRY, is a marketing visionary known for his transformative impact. Previously, he steered Progressive as CMO, overseeing the company's marketing efforts from 2010 to 2022.

In April 2022, Charney launched MKHSTRY, an innovative nationwide virtual collective of groundbreaking marketers on a mission to "Make History." The invite-only company combines disruptive ideas and cutting-edge technologies, such as AI, Blockchain, Web3, and the Metaverse, with traditional and digital marketing strategies.

Charney's track record includes iconic brand creations like Progressive's "Flo" and the Aflac duck. He has a rich history of leadership roles, including CMO positions at QVC and Homestore.com, and he founded Fringe Ventures, LLC.

His groundbreaking work has earned him numerous accolades, including Advertising Age Magazine's "2021 Chief Marketing Officer (CMO) of the Year" and Adweek's "Brand Genius: Marketer of the Year."

Charney is actively involved on the boards of Investors Exchange (IEX), UnifyWork, Brand Innovators, and the Mobile Marketing Association. He also contributes his expertise to the University of South Carolina (USC) and Ohio State University (OSU) as a member of their advisory councils, with both institutions honoring him with Distinguished Alumni Awards.

Charney holds a BA in journalism from USC (summa cum laude) and an MA in communications (highest honors) from OSU.


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