Mike Boykin is CEO at Bespoke Sports & Entertainment, a consulting and marketing services company providing insight driven solutions for brands that leverage consumer passions to drive tangible business results. Boykin is responsible for creating and implementing the strategic direction of the agency and oversight of all service offerings and client teams, with a focus on client growth and industry relationships. The agency and its clients have been recognized as best-in-class by numerous media companies such as Sports Business Journal, Inc. Magazine and Event Marketer.

For more than 30 years, Boykin has led brand strategy, consultation, property negotiation, event marketing activities, account team management and activation platforms across the collegiate landscape and motorsports, as well as Olympics, MLB, NASCAR, NBA, NFL and PGA Tour. His diverse background serves as the foundation to his success. He previously led the global sports practice at GMR Marketing. Prior to that, he held leadership positions at marketing, media and facilities companies within the sports industry, including ESPN Regional, Host Communications, Supersports and the Checkerdome. 

Boykin has served as a speaker at various industry conferences and universities. He is also a published writer in the pages of Sports Business Journal and is regularly sought for insight on marketing trends in the pages of industry trade publications, business magazines and consumer media. Boykin led the founding of the Charlotte Sports+Business network, which brings together industry professionals for networking, business generation, professional development and promotion of their respective sports business communities. 

Boykin is a graduate of the University of South Carolina and the Ohio University Sports Administration program. He is a recipient of the Charles R. Higgins Distinguished Alum Award from the Ohio University Sports Administration program and was also named one of Charlotte's Most Admired CEOs.