Using Elements in Designs
If you've used multiple elements in your design and it feels or looks busy to you, trust your instincts. Remove an element (or two) that isn't integral to communicating your message.
The brand includes a family of graphic elements that can be used to create energy and depth in your designs.
You can use one, two or more graphic elements to help you present information in ways
that engage your audiences. As you work with the elements in your designs, always
evaluate the layout as a whole to ensure it isn't so busy that it detracts from the
intended purpose of your design.
Graphic elements must be accessible for those using assistive technology , including all color contrast and alt text choices. Follow the university's accessibility guides to create inclusive graphic elements.
Alternative Text Guidelines »
Color Contrast »
If you've used multiple elements in your design and it feels or looks busy to you, trust your instincts. Remove an element (or two) that isn't integral to communicating your message.
Add depth using a flexible pattern family that represents the welcoming nature of South Carolina and pays homage to the palmetto tree.
Use this suite of pre-built rectangular or oval frames to create borders or draw attention to photographs or callout text.
This family of accent graphics has a range of elements that can be used to enhance your layout or copy.
Place pre-built graphic stamps to emphasize key messages such as points of pride or statistics visually, or as a watermark or layering element.
Access an ever-growing set of small, spot graphics to illustrate common and specific university- or campus-related objects.
Convey lively Gamecock spirit or an athletics program connection on promotional item with spirit marks.