Digital Colors
When creating anything that will be viewed on a digital screen, use the RGB or HEX colors and not the CMYK or PMS colors.
Our beloved hues of garnet and black are among the most recognizable elements of the South Carolina color system, which also includes neutral and accent colors.
Garnet, black and white are the official colors of the University of South Carolina and should always be the primary colors used in design. Accent colors should never be used in place of garnet or black.
PMS: 202
CMYK: 9, 100, 64, 48
HEX: #73000a
RGB: 115, 0, 10
PMS: Black
CMYK: 0, 0, 0, 100
HEX: #000000
RGB: 0, 0, 0
CMYK: 40, 30, 30, 100
CMYK: 0, 0, 0, 0
HEX: #ffffff
RGB: 255, 255, 255
* Rich Black should only be used for large floods of black that will be printed with the CMYK process. Use regular black for all text and
other instances.
When creating anything that will be viewed on a digital screen, use the RGB or HEX colors and not the CMYK or PMS colors.
CMYK: 0, 0, 0, 90
HEX: #363636
RGB: 54, 54, 54
CMYK: 0, 0, 0, 70
HEX: #5C5C5C
RGB: 92, 92, 92
CMYK: 0, 0, 0, 50
HEX: #A2A2A2
RGB: 162, 162, 162
CMYK: 0, 0, 0, 30
HEX: #C7C7C7
RGB: 199, 199, 199
CMYK: 0, 0, 0, 10
HEX: #ECECEC
RGB: 235, 235, 235
CMYK: 56,51,61,26
HEX: #676156
RGB: 103,97,86
CMYK: 0, 7, 15, 0
HEX: #FFF2E3
RGB: 255, 242, 227
Accent colors should be used as small-space or sparing accents of color. Some accent colors pair nicely and can be used together, but don't overdo the use of accent colors in designs. See how you can combine accent colors to add context to designs.
CMYK: 10, 100, 75, 5
HEX: #CC2E40
RGB: 204, 46, 64
CMYK: 78, 44, 0, 7
HEX: #466A9F
RGB: 70, 106, 159
CMYK: 88, 63, 51, 41
HEX: #1F414D
RGB: 31, 65, 77
CMYK: 59, 26, 100, 7
HEX: #65780B
RGB: 101, 120, 11
CMYK: 29, 0, 99, 0
HEX: #CED318
RGB: 206, 211, 24
CMYK: 0, 0, 75, 15
HEX: #A49137
RGB: 164, 145, 55
Special use colors are used in icons, patterns and other supporting graphic elements. These colors should be used sparingly as accent colors. The Dark Garnet color should never be used as replacement for primary Garnet.
CMYK: 20, 100, 85, 70
HEX: #570008
RGB: 87, 0, 8
CMYK: 30, 68, 44, 6
HEX: #844247
RGB: 132, 66, 71
Download ASE Color Swatches [zip]