Education

Ph.D., Sport Management, University of Michigan
M.A., Economics, University of Arkansas
M.R.P., Master of Regional Planning, University of Massachusetts
B.S., Sport Management, University of Massachusetts
B.B.A., Operations and Information Managment, University of Massachusetts

Background

Georgy Shukaylo joined the College of Hospitality, Retail and Sport Management in August 2026 as an assistant professor in the David and Nicole Tepper Department of Sport and Entertainment Management. His scholarship lies at the intersection of sport economics, finance and analytics, using economic theory and quantitative methods to examine how athletes, teams, leagues and governing bodies respond to incentives, policy changes and competitive pressures.

His work spans professional and college sports, with particular interests in labor markets, sports betting, league structures and financing. Current and past projects address Title IX compliance, name, image and likeness, college football labor markets, international athlete recruiting and NCAA policy changes, along with strategic behavior and decision-making in basketball, soccer, hockey, mixed martial arts and biathlon. His peer-reviewed work has been published or is forthcoming in the Journal of Sport Management and the International Journal of Sport Finance, and he has presented at sport management and economics conferences across the United States and Europe.

Shukaylo earned his Ph.D. in sport management in 2026, completing a dissertation focused on economic and policy dynamics in U.S. college athletics. He also holds master’s degrees in economics and regional planning and bachelor’s degrees in sport management and operations and information management. His interdisciplinary background informs a research and teaching approach that combines economics, finance, data analysis and policy. At the College of HRSM, he teaches sport and entertainment business and finance, covering topics such as budgeting, debt and equity financing, facility financing, public-sector sport finance and financial issues in professional and college sports.

Awards / Honors

• Rackham Merit Fellowship, University of Michigan
• Rackham Graduate School Candidate and Pre-Candidate Research Grants, University of Michigan
• Shirley Cooper Graduate Student Travel Award, University of Michigan
• Rackham Graduate School Conference Travel Grant, University of Michigan
• School of Kinesiology Conference Travel Grant, University of Michigan
• Distinguished Doctoral Fellowship, University of Arkansas
• Outstanding Regional Planning Graduate Student Award, University of Massachusetts

Research Interests

• Sport economics and finance
• Behavioral economics and game theory in sport
• Labor issues in professional and college sports
• International professional sports leagues
• Economics of sports betting
• Sport funding and financing
• Sports analytics
• Athlete decision-making and player performance
• Team cohesion and competitive strategies
• Network effects in professional sports leagues

Teaching

• SPTE 440 – Sport and Entertainment Business and Finance

Professional Affiliations

• North American Society for Sport Management
• North American Association of Sports Economists
• College Sport Research Institute
• European Sports Economics Association
• Southern Economic Association
• Eastern Economic Association
• Applied Sport Management Association

Research Publications

Paulsen, R. J., Sinkey, M., Shukaylo, G., Sathe, T., & Goel, F. (in press). Name, image, and likeness, socioeconomic background, and labor market decisions: The case of college football. Journal of Sport Management.

Shukaylo, G., & Rhoads, T. (2026). Title IX compliance pressures and institutional adjustments in intercollegiate athletics: Evidence from the NCAA. International Journal of Sport Finance. https://doi.org/10.1177/15586235261466247

Long, J., & Shukaylo, G. (2025). Does Milwaukee keep the Bucks? The role of NBA arenas and sport-anchored urban revitalization. William Davidson Institute.