One of the nation's best colleges for degree programs, research and industry advancement
in hospitality, tourism, retail, fashion merchandising, and sport and entertainment.
Welcome to the College of Hospitality, Retail and Sport Management at the University
of South Carolina! The College of HRSM is a powerful learning arena where passionate
students, inspiring teachers and business leaders come together to lead the world’s
most vibrant industries. Industries that connect cultures, inspire adventure, strengthen
economies and enrich lives.
HRSM Academic Units
School of Hospitality and Tourism Management
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Department of Retailing
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Department of Sport and Entertainment Management
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Real-world experience, career development and innovative courses are hallmarks of
our top-ranked degree programs. The college is home to world-renowned faculty who
are celebrated for advancing their fields and who are passionate about sharing their
knowledge and experience with the next generation of leaders. The College of HRSM
also features a diverse suite of research centers that are shaping the future of our
industries through knowledge and discovery.
Known for Excellence
World-renowned Faculty — Our roster of international scholars and industry trailblazers delivers high-impact
knowledge founded in both theory and practice.Industry Immersion — Our students visit corporate headquarters, attend national conferences, and meet
top executives; gaining a deep understanding of the business.Experiential Learning — Through required internships and hands-on experiences like working at the Super
Bowl, running an on-campus restaurant, or operating an Apple® Authorized Campus Store, our students
gain a real-world education.Career Development — Our students graduate with more than a degree; they graduate with stacked resumes
and the mentorship and preparation to succeed.Global Opportunities — Faculty-led study abroad courses, international research and career connections
provide our students with the opportunity to explore and excel.Professional Passion — Everyone in our college shares a distinctive passion for their chosen discipline.
It’s a passion that enriches the educational impact of our professors and that propels our alumni to the
top of their fields.
Interdisciplinary Studies in Services Management
The college also offers a Bachelor of Arts in Interdisciplinary Studies in Services
Management, designed for non-traditional students who have a variety of academic and
work experience and are ready to earn their bachelor’s degrees.
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HRSM News
Panthers' owners offer VIP experience for USC Tepper Scholars
USC's Tepper Scholars experienced a VIP day at a Carolina Panthers game, meeting with team executives and the Teppers. They explored sports management insights, field activities and premium game access. This visit emphasized the program's focus on mentorship, networking and personal growth beyond financial support.
HRSM student builds sports industry career through high-impact experiences
Sports are in Jarett Mayfield’s blood. Born and raised in Rock Hill, South Carolina — nicknamed Football City, USA for the number of professional athletes the city produces — Mayfield is a distant cousin of Minnesota Vikings cornerback Stephon Gilmore and Miami Marlins pitcher Xzavion Curry. His brother is a production assistant for the NBA. Now, as a senior sports and entertainment management major in the College of Hospitality, Retail and Sport Management, Mayfield is poised to forge his own path in the sports industry.
University of South Carolina alumnus helps lead the way in ticketing for big events
The sport and entertainment management industry offers an incredible array of roles and paths to career success. University of South Carolina alumnus Brannon Desseyn found his niche early, leading to a career as a leader with the world's most prominent ticket sales platforms.
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