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College of Hospitality, Retail and Sport Management

  • An aerial view of downtown Columbia as seen from the campus with a smokestack in the foreground with the letters USC on it.

About Columbia

Home to the South Carolina State Capitol and the University of South Carolina, Columbia embraces its historical charm and reputation as a leading business and research center. The city has plenty of activities to offer throughout the year. Come experience firsthand why the city motto is, “Famously Hot” — hot attractions, hot meeting spaces, hot happenings, hot sports, and hot spots. A beautiful climate makes Columbia a perfect destination any time of the year. Average temperatures for October are 71°F High / 47°F Low (National Weather Service).

Nightlife and Shopping


Columbia Tourist Information

Air Travel

NOTE: SEVT will provide complimentary transportation for attendees who are flying into / out of the Columbia Metropolitan Airport and staying at the Columbia Marriott (host hotel). If you would like to utilize this service, you must email the following information to sevt@mailbox.sc.edu: Arrival flight (date, time, airline, and flight number); departure flight (date, time, airline, and flight number). Make sure you receive a confirmation email to ensure pick-up. You must make arrangements before March 6 by 5 p.m. 

Check out a map of downtown Columbia and the surrounding area!


Challenge the conventional. Create the exceptional. No Limits.

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