Monday, Nov. 10, 2025

Time	Function	Location
7:45 AM	Registration / Continental Breakfast	Under escalators
8:15 – 10:00 AM	Case Study Competition  *This is not open to attendees - only case study teams and judges	Congaree A/B
Session #1
9:00 – 10:00 AM	Keynote Speaker: Rick Welts, CEO of the Dallas Mavericks	Lexington Room
10:00 – 10:15 AM	BREAK
Session #2
10:15 – 11:15 AM	Panel: Next Play: Emerging Trends in Sport & Entertainment Matt Biggers, Vice President of Marketing, Athletes Unlimited  Jon Bishop, Vice President, Playfly Max Mark Dyer, Founder, Taymar Sales U Moderator:	Lexington Room
11:30 AM – 12:45 PM	Awards Luncheon  A Conversation with: Jeremiah Donati, Athletics Director, University of South Carolina	Richland Room
Session #3
1:00 – 1:45 PM	Keynote Speaker:  Debbie Antonelli, ESPN/CBS/Raycom/Westwood One Basketball Analyst	Lexington Room
1:15 - 1:35 PM	Academic Research Presentation	Congaree B
1:45 – 2:00 PM	BREAK
Session #4
2:00 – 3:00 PM	Panel: Green Street Records ***Live Performance! David Baker, Music Industries Instructor, USC School of Music Natasha Brison, Associate Professor, University of South Carolina  Katie DeMartini, Artist Jeremy Polley, Assistant Professor, USC School of Music Jen Reader, Music Industries Instructor,  USC School of Music Moderator: Paul Graham, Instructor, University of South Carolina	Lexington Room
2:00 – 2:20 PM 2:25 – 2:45 PM	Frozen Liabilities? Evaluating Winter Olympic Nordic and Sliding Venues Robert Sroka, Towson University  The U.S. Center for SafeSport and Sports Venues and Business Entities:  A Legal Analysis of Pending Litigation Clare Maness, University of Alabama / Troy University	Congaree A
2:00 – 2:20 PM 2:25 – 2:45 PM	The Gambling Fan: A Conceptual Examination of Gambling's Impact on Fandom Yoon Sik Hong, University of South Carolina / Stephen Shapiro (Advisor), University of South Carolina They could, go, all, the way! Experiential learning at the College Football Playoff National Championship Robert Zullo, Slippery Rock University	Congaree B
3:00 – 3:15 PM	BREAK
Session #5
3:15 – 4:15 PM	Panel: From Negotiation to Representation: The Agent’s Role in the Industry Andrew Farag, Executive, Underscore Talent Erik Telford, Agent, United Talent Agency Moderator: Armen Shaomian, Associate Professor, University of South Carolina	Lexington Room
3:15 - 3:35 PM 3:40 - 4:00 PM	Beyond the Game: How Fantasy Fulfillment in Metaverse Sports Shapes Hedonic and Eudaimonic Well-being Heeyeon Park, University of South Carolina / Yongjin Hwang (Advisor), University of South Carolina An Examination of Perceived Value of Sport in Aruba: A Mixed-Methods Approach Stephen Shapiro, University of South Carolina / Andy Gillentine, University of South Carolina /Jo-Anne Croes, University of Aruba / John Wardlaw, University of Aruba	Congaree A
3:15 - 3:35 PM	AI-Augmented Survey Research: A Framework for Using Large Language Models in Survey Item Development Susmit S. Gulavani, University of South Carolina / Stephen Shapiro, University of South Carolina	Congaree B
4:15-4:30 PM	BREAK
4:30 – 5:30 PM	Panel: Breaking In: How to Get Hired in Sports and Entertainment Cassidy  Haller, Inside Sales Manager, Philadephia 76ers Angelo Hronis, Director of Business Development, Cleveland Cavaliers Tara Schwinn,  Director of Marketing and Team Business, ECHL Ryan Simon, Manager of Ticketing Services, Philadelphia Phillies Moderator: Matt Dunn, Instructor, University of South Carolina	Lexington Room
6:30 - 8:30pm	Opening Networking Reception  City Art 1224 Lincoln Street, Columbia SC 29201	City Art

Tuesday, Nov. 11, 2025

Time	Function	Location
8:00 AM	Registration Open
Session #6
8:15 – 10:00 AM	Case Study Finalists Present	Congaree A/B
8:30 – 9:00 AM	BREAK
Sesson #7
9:00 – 10:00 AM	Panel: Your Career Starts Today. Best Presentation Ever the Sequel! Murray Cohn, President, MC Sports Sales and Training & Consulting Michelle Price, VP of Business Operations, TeamWork Online Bill Sutton, Executive in Residence, University of South Carolina	Lexington Room
10:15 – 10:30 AM	BREAK
Session #8
10:00 AM – 2:30 PM	Career & Internship Fair More Info	Richland Room
10:00 AM - 11:00 AM	Academic Research Poster Presentations: Pre-function Area When Formula 1 Comes to Town: Examining Sport Tourism Events' Economic Impacts across U.S. Host Communities Jonathan Oliveira, James Madison University / Paul Blome, James Madison University (Advisor) Sport in Smart Cities: Definition and Future Research Agenda Troy (Tianlong) Zhao, University of Georgia / Ziyou Jiang, University of South Carolina / Phantumabamrung Paak, University of Georgia / Shelby Glasgow, University of Georgia / Yutong Wang, Columbia University / Xiaowei Jiang, Chengdu University / James Zhang, University of Georgia (Advisor) Examining the impact of extracurricular activities and therapies in college on supporting the mental health of college students: A comparison between student athletes and regular students Jinwook (Jason) Chung, Winthrop University / Seowoo Lee, The International School of Kuala Lumpur / Ju Young Lee, The Citadel - The Military College of South Carolina / Minkyo Lee, University of Nevada, Las Vegas / Yongjin Hwang, Univerity of South Carolina Examining the role of environmental campaigns of sports organizations on purchasing behavior and brand equity of sports fans Jinwook (Jason) Chung, Winthrop University / Seowoo Lee, The International School of Kuala Lumpur / Ju Young Lee, The Citadel - The Military College of South Carolina / Minkyo Lee, University of Nevada, Las Vegas / Yongjin Hwang, Univerity of South Carolina Sportelling: Adapting WWE's storytelling blueprint for emerging sports leagues Armand Buzzelli, Robert Morris University / Artemisia Apostolopoulou, Robert Morris University / R.John Locke, Robert Morris University	Pre-Function Area
1:15 – 2:30 PM	Closed Session: SPTE 590 OVG Presentations *only open to students in this class	Congaree A