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College of Hospitality, Retail and Sport Management

Faculty and Staff

Craig Locascio

Title: Executive in Residence
Department: School of Hospitality and Tourism Management
College of Hospitality, Retail and Sport Management
Email: locascic@mailbox.sc.edu
Craig Locascio headshot

Craig Locascio’s passion for wine, spirits and beer began while working part-time as a college waiter. By 23, he was Maitre d’ and Sommelier at the renowned Restaurant Le Bistro in Cumberland, Maryland, managing an award-winning wine program.

In 1989, after relocating to Hilton Head Island, South Carolina, with his wife Sherée and daughter Jocelyn, Locascio joined The Ben Arnold Beverage Company (now Breakthru Beverage Group) as a wine sales representative. Over the years, he held regional and statewide sales management roles in Hilton Head, Charleston and Ridgeway, home to Breakthru South Carolina’s headquarters and distribution center.

In 2006, Locascio transitioned to Breakthru’s corporate team, where he led the development, implementation and maintenance of product knowledge education, training and leadership programs for sales teams and distributors across North America.

Locascio and wife now reside in Charlotte, North Carolina.

Accreditations

  • Diploma in Wine & Spirits, WSET (London) – Nominated Educator, Level III Sake
  • Certified Wine Educator (CWE), Certified Spirits Specialist (CSS), Past Chair – Wine Accreditation Subcommittee, Society of Wine Educators
  • International Bordeaux Wine Educator – L’École du Vin de Bordeaux (CIVB)
  • Official Burgundy Wine Instructor – Bourgognes Wine Board (BIVB)
  • Napa Valley Wine Educator – Napa Valley Vintners Association
  • Certified Cicerone – Certified Cicerone Program
  • Certified Scotch Professional, Certified Whisky Specialist – Council of Whisky Masters

Challenge the conventional. Create the exceptional. No Limits.

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