Education

Ed.D., University of Northern Colorado
M.S., Western Illinois University
B.A., Truman State University
A.A., Jefferson College

Background

Professor Matthew T. Brown has been at the University of South Carolina since 2005 and serves as chair for the Department of Sport and Entertainment Management and teaches and researches in the areas of sport business and finance. He is also interim director of the School of Hospitality and Tourism Management. Brown's research has led to publications in journals like the Journal of Sport Management, Sport Marketing Quarterly, Entertainment and Sport Law Journal, the International Journal of Sport Finance, and Sport Management Review. In addition, he has made numerous national and international research presentations.

During the 2020-2021 academic year, he served as Interim Dean of the College of Hospitality, Retail and Sport Management. Prior to that time, he served seven years as department chair and three as graduate director.

Brown has been a liaison between the department and the Lexington County Blowfish, a wood bat baseball team in the Coastal Plain League. In addition to his work with the Blowfish, Brown has served as the chief financial officer of the Southern Ohio Copperheads and treasurer of the Board of Directors of the Southern Ohio Collegiate Baseball Club. He was also the assistant girls varsity and head girls junior varsity tennis coach at Athens High School. In 2004, the team won its league championship.

Brown also worked in campus recreation, collegiate athletics (as both coach and administrator), and tennis club management. He served as the treasurer of the North American Society for Sport Management from 2006 to 2012. In 2003, Brown was named the Jefferson College Alumnus of the Year.

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In the Media

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2023

• Sports business education: 'Family Affair': Sports Business Journal

2020

• University to Get Apple Store Run by Students: U.S. News & World Report
• Panthers owner Tepper gifts over $567K in scholarships to University of South Carolina: NFL.com

Honors / Awards

• 2018 Garth Paton Distinguished Service Award, North American Society for Sport Management

Research

• Sport finance
• Sport business management
• Facility funding
• Economic impact

Teaching

• SPTE 201 – Introduction to Sport Management
• SPTE 440 – Sport and Entertainment Business and Finance
• SPTE 790 – Sport and Entertainment Finance

Books

Brown, M. T., Rascher, D. A., Nagel, M. S., & McEvoy, C. D. (2021). Financial management in the sport industry (3rd ed.). Routledge.

Brown, M. T., Rascher, D. A., Nagel, M. S., & McEvoy, C. D. (2016). Financial management in the sport industry (2nd ed.). Holcomb Hathaway.

Brown, M. T., Rascher, D. A., Nagel, M. S., & McEvoy, C. D. (2010). Financial management in the sport industry. Holcomb Hathaway.

Brown, M. T. (Ed.). (2000). Financial administration of sport facilities and programs. Anthology Pro.

Research Publications

Gong, H., Watanabe, N. M., Soebbing, B., Brown, M. T., & Nagel, M. S. (2022). Exploring tanking strategies in the NBA: An empirical analysis of resting healthy players. Sport Management Review, 25(3), 546-566. https://doi.org/10.1080/14413523.2021.1970972

Gong, H., Watanabe, N. M., Soebbing, B., Brown, M. T., & Nagel, M. S. (2021). Do consumer perceptions of tanking impact attendance at National Basketball Association games? A sentiment analysis approach. Journal of Sport Management, 35(3), 254-265. https://doi.org/10.1123/jsm.2020-0274

Evans, K., Shapiro, S., & Brown, M. T. (2020). External congruence factors contributing to sport sponsorship recall in pest control, pizza, and apparel categories. International Journal of Sport Management, 21(2), 131-150.

Horne, E., & Brown, M. T. (2019). The retention of adult sport participants: The challenge of player ratings. Journal of Applied Sport Management, 11(1), 24-35. https://doi.org/10.18666/JASM-2019-V11-I1-9226

Gong, H., Watanabe, N. M., Brown, M. T., & Nagel, M. S. (2019). The impact of the Chinese Basketball Association’s Asian-born player policy on competitive balance. Journal of Global Sport Management, 4(2), 128-148. https://doi.org/10.1080/24704067.2018.1537679

Koesters, T. C., Nagel, M. S., & Brown, M. T. (2017). Defending your sponsorship: The outlawing of 'Paid Patriotism.' Sport Marketing Quarterly, 26, 121-124.

Blair, J., Titlebaum, P., Brown, M. T., & Dick, R. (2016). Learn what the luxury suite customer wants. Applied Research in Coaching and Athletics Annual, 31, 224-248.

Koesters, T. C., Brown, M. T., and Grady, J. (2015). You agreed to what? Implications of past agreements between donors and athletic support groups. Sport Marketing Quarterly, 24, 67-69. 

Bernthal, M. J., Koesters, T. C., Ballouli, K., & Brown, M. T. (2015). Motivations and fan engagement related to professional bass fishing spectatorship. Sport Marketing Quarterly, 24, 6-18. 

Brown, M. T., & Koesters, T. (2014). Beware of flying hotdogs: Inherent or unreasonable risks? Sport Marketing Quarterly, 23, 47-49.

Titlebaum, P., Gillentine, A., Brown, M. T., Miller, J., Koesters, T., & D'Amico, J. (2014). Sponsorship activation in professional sport. International Journal of Sport Management, 15(2), 239-256. 

Professional Affiliations

• Music and Entertainment Industry Educators Association
• North American Association of Sports Economists
• North American Society for Sport Management

Consulting Experiences

• Center for Exhibition Industry Research
• Columbia Inferno
• Moore & Van Allen PLLC
• Patriots Point Naval & Maritime Museum
• South Carolina National Heritage Corridor