March 04, 2026, Kristine Hartvigsen
AI is everywhere — and marketing is no exception. This year marked the first time that the American Advertising Federation incorporated an AI category into its Midlands ADDY Awards, and University of South Carolina students rose to the challenge, showcasing what is possible in dynamic, creative concept and design in collaboration with AI.
March 03, 2026, Gregory Hardy
University of South Carolina researchers can share their scholarship with national and global audiences through The Conversation, a nonprofit news outlet that pairs scholars with professional editors and syndicates stories worldwide. Learn how to get involved when their representatives visit campus March 25–26.
March 02, 2026, Catherine Pruitt
Spring commencement ceremonies are quickly approaching. We’ve compiled a roundup of deadlines, events and reminders graduates should be aware of before the big day.
March 02, 2026, Jeff Stensland
The University of South Carolina Columbia (USC) and the South Carolina Governor’s School for Science & Mathematics (GSSM) today announced the launch of a new scholarship program designed to support GSSM graduates who choose to continue their education at USC’s Columbia campus.
February 24, 2026, Gregory Hardy
Skiing can be both a thrill and a full-brain workout. USC exercise science chair Shawn Arent explains how downhill skiing sharpens cognition, why concussion risks are higher than many people realize and simple steps that can protect your brain before you hit the slopes.
February 24, 2026, Marketing and communications
With only a few short months until summer, it’s time for parents to find summer activities for their children. USC offers a wide variety of summer camps for all ages and all interests from music to soccer, dance and engineering.
February 23, 2026, Anna Swartwood House
The sale of a small red chalk drawing of a woman’s foot by Michelangelo, which sold at auction for US$27.2 million, excited art historians - not because of the money it fetched but because of the attention it has brought to Michelangelo’s lifelong devotion to drawing, a medium he prized over painting.
February 20, 2026, Andy Shain
Sarah Kirby, USC’s associate vice president for clinical affairs, briefed the Board of Trustees on Friday (Feb. 20) on the university’s efforts to develop a comprehensive system of care that could transform health care in the state — a statewide network of brain health clinics, a brain health center and South Carolina’s first stand-alone neurological and rehabilitation hospital.
February 19, 2026, Rebekah Friedman
When she’s not riding her Harley, Karan “Kay” Andrea explores the role women have played in motorcycle culture. The first-year Ph.D. student has also built a community where female motorcyclists can connect and develop confidence.
February 19, 2026, Page Ivey
Longer lifespans mean more diagnoses of Alzheimer’s and other dementias. Researchers at USC’s College of Pharmacy are combining their expertise in data science, artificial intelligence and pharmacology to identify potential connections between existing treatments for chronic illnesses and neurocognitive disease.
February 18, 2026, Megan Sexton
When a pediatrician told researcher Elizabeth Adams about the barriers patients faced while trying to access food, it sparked an idea. Now, Adams is leading a pilot study to test strategies for making healthy foods more accessible.
February 17, 2026, Hadley McCollester
Batteries are part of our everyday lives, but not many of us think about how they work or what they are made of. For researchers at the Lab for Materials Properties and Structures, these questions are a full time job. Golareh Jalilvand and her team at USC's Molinaroli College of Engineering and Computing are dedicated to testing alternative battery materials such as lithium iron phosphate that will help make batteries a part of the country's sustainable future. This documentary explains why for batteries, it's what's inside that counts.
February 16, 2026, Molly Dawes
Teasing is a common but complex behavior that can serve pro-social functions, but it can also have anti-social functions and harm the targeted person. Teasing interactions are influenced by factors such as the relationship between teaser and target and the content of the tease. Molly Dawes, associate professor in the Department of Educational and Developmental Science at USC, writes for The Conversation about the complexities of teasing.
February 16, 2026, Laura Erskine
On average, rural residents live farther away from hospitals compared to urban residents. Cassie Lewis Odahowski, assistant professor of public health, says those longer distances can lead to worse health outcomes. As a researcher for the Arnold School’s Rural Health Research Center, Odahowski studies access-to-care issues for rural communities using an advanced mapping tool available at USC.
February 12, 2026, Allen Wallace
On Feb. 21, a year's worth of work culminates with USC Dance Marathon’s 14-hour Main Event. More than 1,000 students will join the year-round team of 400-plus for a full day of interactive activities, performances and educational programming centered around the Miracle Families and supporting Columbia's children's hospital.
February 12, 2026, Chris Horn
After winning an Olympic gold medal, enjoying a long MLB playing career and working as a coach, Adam Everett came back to the University of South Carolina in 2017 to finish his degree through Palmetto College.
February 11, 2026, Andy Shain
University of South Carolina alumni and advocates will gather at the S.C. State House for Carolina Day Feb. 17 to demonstrate how the state flagship is building momentum in producing a more prosperous and healthier South Carolina.
February 10, 2026, Chris Horn
Teagan Thomas is enrolled in the 2025-26 cohort of Palmetto Pathway, a bridge program that began in 2019. Like all other students in the program, the Summerville, South Carolina, freshman is enrolled through USC Lancaster but lives in Bates residence hall on the Columbia campus and attends classes exclusively with other Palmetto Pathway students.
February 09, 2026, Nicole Carrico
Students Ansley Martin and Stella Tew have been working with USC Brain Health to launch a program called Vibrant Minds, an expressive arts initiative that combines neuroscience, creativity and social interaction to support older adults living with neurological conditions. The program helps adults facing cognitive challenges connect with their memories and each other through art and creative projects.
February 09, 2026, Catherine Pruitt
USC's undergraduate interdisciplinary certificates allow students to focus on skills their major may not cover and make them more prepared for careers after graduation. Take a look at certificates offered and learn more about how to pursue them.
February 09, 2026, Collyn Taylor
USC jumped over 100 spots and ranks in the top 20 of the education industry in Forbes' latest rankings of the nation's large employers.
February 09, 2026, Chris Horn
Samantha Hinton is on track to graduate from USC in May with a bachelor’s degree in advertising. Hinton started out at Carolina in Palmetto Pathway, a bridge program for freshmen. Palmetto Pathway students are enrolled through USC Lancaster but live in a residence hall on the Columbia campus before transitioning to USC Columbia after their first year.
February 09, 2026, Megan Sexton
From faculty members inventing new tools to help students learn the intricacies of treating heart defects in infants to opening up pathways to nursing careers for people with disabilities, the University of South Carolina College of Nursing is stepping up every day.
February 06, 2026, Laura Erskine
At the 1980 Homecoming game, USC debuted its mascot, Cocky, for the first time. Cocky would go on to be named one of the “Greatest Mascots in College Football History” by Sports Illustrated. He’s won high-profile national competitions and appeared at sporting events worldwide. But his first appearance definitely ruffled some feathers.
February 06, 2026, Craig Brandhorst, photos by Kim Truett
Cocky’s Reading Express turned 20 in 2025. The folks behind USC’s ongoing effort to promote childhood literacy tell the story, one book at a time.
February 06, 2026, Rebekah Friedman
Strongyloides stercoralis is an intestinal parasite rarely seen in the U.S. University of South Carolina researchers Dr. Melissa Nolan and Dr. Matthew Haldeman wondered if these worms might still be lingering under the radar in South Carolina. What they found surprised them.
February 06, 2026, Rebekah Friedman
Back from Ukraine, journalism alumna and former war correspondent Isabelle Khurshudyan begins next chapter at CNN.
February 05, 2026, Craig Brandhorst
Students in instructor Renée McManus’ photojournalism course test their skills and capture the thrills at the South Carolina State Fair.
February 05, 2026, Chris Horn
Fifty years on, School of Medicine faculty member Jim Augustine continues to lay a foundation of knowledge
February 05, 2026, Marketing and Communications
2025 Algernon Sydney Sullivan Award winner Tom Mullikin has enjoyed a long and eclectic career. Now, the longtime environmental lawyer is managing the Palmetto State’s fish, wildlife and natural areas as director of the South Carolina Department of Natural Resources.
February 04, 2026, Chris Horn
Sophia Comose always dreamed of becoming a teacher. While she wasn’t sure if the on-campus college experience was right for her, she loved the idea of working full time while earning an education degree online from Palmetto College. The flexible program allowed Comose to gain hands-on experience in her field, and she landed a teaching position after graduating in 2025.
February 04, 2026, Conor Harrison
The government directed data centers to turn on backup generation in parts of the U.S. Conor Harrison, an associate professor of geography in the School of Earth, Ocean and Environment, co-authors this story for The Conversation on how expanding distributed generation could improve grid resilience.
February 04, 2026, Megan Sexton
Mechanical engineering and business grad embraces her differences and puts her full skillset to work.
February 03, 2026, Marlena Crovatt-Bagwell and Brandon Pugh
Bassoon professor Michael Harley and his new-music ensemble Alarm Will Sound snared top honors in Best Chamber Music/Small Ensemble Performance for Land of Winter, a collaborative piece that was also nominated for Best Contemporary Classical Composition. Harley's nomination and another for fellow professor Mak Grgic were the latest of several Grammy nominations for musicians with USC connections.
February 01, 2026, Gregory Hardy
February is American Heart Month. The University of South Carolina is home to many faculty members who are available to offer their expertise in cardio care and research.
January 30, 2026, Kristine Hartvigsen
In a 9 a.m. Instagram story by Metallica and EA Sports on Jan. 30, Metallica’s Robert Trujillo announced the winners of its 3rd Annual Metallica Marching Band Competition – Collegiate Edition. The Carolina Band was named grand-prize winner in the Division 1 category.
January 30, 2026, Catherine Pruitt
February is Black History Month, to honor and celebrate this, visit Thomas Cooper Library to utilize their resources to learn more about African American history in South Carolina and here at USC.
January 30, 2026, Brett Robertson
Winter storms pose multiple dangers at once, and people often underestimate how quickly conditions can become life-threatening. Here is what people need to know to reduce their risk of injury during severe winter weather.
January 29, 2026, Communications and marketing
The U.S. Department of Justice has finalized a rule under Title II of the ADA requiring public institutions to meet updated digital accessibility standards by April 24, 2026. The rule applies to all USC campuses and covers all digital content and services. Each unit is accountable for ensuring its digital content is accessible. Tools and training are available to help units.
January 29, 2026, Thom Harman / photos by Kim Truett
While coaching his son’s flag football team last fall, former USC quarterback Connor Shaw went into sudden cardiac arrest. Quick thinking, the presence of first responders and an automated external defibrillator saved his life. Now fully recovered, Shaw has started a nonprofit to increase CPR training and bring AEDs to athletic fields statewide, and beyond.
January 27, 2026, Collyn Taylor
The University of South Carolina has earned 2026 Carnegie Classification for Community Engagement and is one of less than 100 public institutions nationally with Carnegie designations in community engagement and as an R1 research institution.
January 26, 2026, Dan Cook
The University of South Carolina's College of Nursing continues to be a national leader in online nursing education. Four nursing programs at the University of South Carolina rank in the Top 10 nationally in the latest online rankings from U.S. News & World Report, including its online master's in nursing program, which has been in the Top 5 for six consecutive years.
January 26, 2026
The College of Nursing continues to drive transformation in nursing education, innovation and health care delivery across the state and beyond. At the heart of this momentum is the launch of South Carolina’s only accredited nurse-midwifery education program
January 26, 2026, Chris Horn
Andrew Verma's job at a large bank call center was a great landing spot right after high school but the variable schedule made attending college a challenge. Then he found Palmetto College and a fast road to advancement.
January 26, 2026, Hadley McCollester
The Civil Rights movement in South Carolina has long been overlooked and overshadowed. The Center for Civil Rights History and Research has spent the last decade working to document and bring awareness and scholarship to South Carolina's role in the movement. In this documentary, Bobby Donaldson, executive director of the center, takes us through the amazing work done over the past 10 years and what is on the horizon.
January 26, 2026
Mother-daughter duo Casey Cline and Andrea Johnson reached a shared milestone in Spring 2025 — both earning MSNs in healthcare leadership and nursing education, respectively. Their journey reflects a powerful bond and shared passion for nursing and lifelong learning.
January 22, 2026, Rebekah Friedman
Fabio Matta’s next-generation building materials include fiber-reinforced plastic bars — essentially, glass fibers immersed in a strong polymeric resin. They are stronger than steel, don’t corrode and are lighter than traditional materials — all qualities that make them ideal for bridge and infrastructure rehabilitation.
January 21, 2026, Chris Horn
A group of University of South Carolina students has planned and organized TEDxCongaree Vista, featuring speakers whose topics are likely to spark conversation and inspire action.
January 16, 2026, Laura Erskine
Alumnus Jamie Ballentine knew he wanted to be a mascot from the time he was a teenager. Before he even graduated from high school, he landed a role with USC as Cocky. After a four-year, national award-winning run, Ballentine set out to become a professional mascot. He now plays Olly the Otter for Lexington Kid's Day, visiting sick children and their families.
January 15, 2026, Dan Cook
Retired physician Eddie Floyd, the longest-serving member of the University of South Carolina Board of Trustees, passed away recently. A former heart surgeon and chairman of the board from 1992 to 1996, Floyd earned a bachelor’s degree in business from USC in 1956, and he served on the USC board from 1982 to 2024.
January 14, 2026, Catherine Pruitt
For 20 years, The Carolina Agency has been the student-run public relations and media agency giving College of Information and Communications students real-world experience in a professional setting. In addition to offering students an internship credit and an authentic work experience in a professional setting, The Carolina Agency also prides itself on its service to community clients.
January 13, 2026, Kristine Hartvigsen
The University of South Carolina has recognized students, faculty and staff members for their work on campus and in the larger community with 2026 Martin Luther King Social Justice Awards. The awards recognize individuals who have exemplified the philosophies of the Rev. Martin Luther King Jr. through acts of community service, social justice or racial reconciliation.
January 08, 2026, Bryan Gentry
A new grant from the National Institutes of Health will help USC faculty study fragile X-associated health conditions, which may affect thousands of people in South Carolina, and identify new ways to diagnose and treat the conditions.