The Garnet Guide is our office’s annual print publication. It is the central component of the overall Orientation curriculum for both student programs and family and guest programs as they each receive a copy during check-in. It serves as an all-in-one resource for the transition to South Carolina. Attendees utilize the Garnet Guide throughout their session to learn information about services available to them both on- and off-campus. Depending on their package, our partners have the opportunity to design a page(s) to be featured in the Garnet Guide that includes all information you would like students and families to know, as well as photos and contact information. Please reach out to Jennifer Asouzu at asouzuj@email.sc.edu if you would like a print copy of the 2022 Garnet Guide.

Benefits of being in the Garnet Guide:

• Visual, print exposure throughout summer term, fall and spring Orientation.
• Shared with over 8,500 students and 7,000 families and supporters, as well over 80 campus members and over 50 Orientation Leaders.
• Aligned with information critical to the overall Orientation curriculum.

Prior to the beginning of our Orientation session, we play a pre-program slideshow solely featuring our partners and their services. The slideshow is played for 45 minutes prior to the beginning of the session with no other speakers or events occurring.

Benefits of being a part of the program welcome slideshow:

• Visual, digital exposure during summer term, fall and spring Orientation.
• Opportunity to gain brand recognition and share information with over 8,500 students and 7,000 families.

The Resource Fair is held during each Orientation session. It’s main purpose is to connect students and families with on- and off-campus resources available to them during their time at South Carolina. As a partner, the Resource Fair allows you to have one of your staff members or representatives share information about your services directly with attendees. 

Benefits of participating in Fairs:

• Direct contact with attendees during summer term, fall and spring Orientation.
• Exposure with over 8,500 students and 7,000 family members.
• Opportunity to give out promotional items at your discretion.

Partners have the opportunity to be featured on our website and/or social media pages. On our website, we will indicate your business as one of our partners and link students and families directly to your website. Our office uses social media as a primary mode of communication for all incoming students and families. We are happy to promote our partners on Instagram, Facebook, Twitter and TikTok to our online community of over 8,000 people during the spring semester and Orientation sessions.

Benefits of being featured on our websie and social media pages:

• Online exposure before and during summer term, fall and spring Orientation.
• Visual, digital exposure during summer term, fall and spring Orientation to the Office of New Student Orientation’s network of over 8,000 followers.

Students and families receive their printed program schedule at Orientation check-in. It provides detailed information on all Orientation events, including their descriptions, times and locations. Depending on the package they select, our on- and off-campus partners are able to submit their logo to be featured on all program schedules.

Benefits of having your logo on the program schedules:

• Visual, print exposure during summer term, fall and spring Orientation.
• Opportunity to gain brand recognition from over 8,500 students and 7,000 families.

The Pre-Arrival Guide is sent out via email to new students two weeks prior to their New Student Orientation session. It contains important information on Orientation check-in, parking and what they can expect during their session. To promote our off-campus partners, we include their business name, address, contact information and a photo of their choice and encourage students to visit the location during, before or after their time at Orientation. In addition, we include a map that illustrates where these businesses/organizations are in relativity to campus. Please reach out to Jennifer Asouzu at asouzuj@email.sc.edu if you would like a copy of the 2022 Pre-Arrival Guide.

Benefits of being in the Pre-Arrival Guide:

• Visual, digital exposure before New Student Orientation.
• Aligned with important Orientation information that is shared with over 8,500 students and 7,000 families supporters

Student and family bags are given out during Orientation check-in. For convenience, attendees will carry them around as they receive other handouts and Orientation-related materials. Depending on the package they select, our partners are able to submit their logos to be printed on the student and family bags.

Benefits of having your logo on the student and family bags:

• Visual, print exposure during and after summer term, fall and spring Orientation.
• Opportunity to gain brand recognition from over 8,500 students and 7,000 families.

Our Orientation Leaders represent the University of South Carolina and assist Orientation attendees by providing advice and knowledge about campus and the city of Columbia. We invite partners to present to our Orientation Leaders during their training to inform them on all details you would like to be shared with incoming students and families about your services.

Benefits of presenting to Orientation Leaders:

• Direct contact with 50+ staff members.
• Taking part in our staff training prior to the start of New Student Orientation.

At our highest levels, partners have the option to display customized signage at Orientation check-in. This area receives high traction, with each Orientation participant arriving at check-in at the beginning of their day. Our office is happy to print these and promote your business visually.

Benefits of having custom signage:

• Visual, print exposure during summer term, fall and spring Orientation.
• Opportunity to gain brand recognition from over 8,500 students and 7,000 families.
• Aligned with main Orientation events.

We are excited to partner with the University Visitor Center to increase our options for  package add-ons! With the inclusion of these add-ons, you will extend your outreach to over 30,000 prospective students and families who interact with the Visitor Center each year. While the Visitor Center will see 35,000 to 40,000 visitors annually, approximately 17% of the traffic to the Visitor Center will enroll at USC and make it their home for four years.  Advertising options through the Visitor Center are best suited for those who offer services for temporary visitors (e.g. Hotels, restaurants, retail, entertainment). Package add-ons cannot be purchased individually and must be associated with a pre-existing level.

• Business information in University Ambassador training materials: $150
• Business name listed on the Visitor Center website: $150
• Opportunity to speak to University Ambassador's during their training: $250
• Business name and 24 words of less description on Visitor Center website: $300
• Business name and 24 words of less description in Visitor Center's pre-tour arrival email communications: $500
• Business spotlight in the Visitor Center's Columbia Guide: $500

The Visitor Center Discount Bundle (all six package add-ons): $1,700