UNDERGRADUATE RESEARCH JOURNAL
Charlotte Schallenberg

About the Author

Charlotte Schallenberg

My name is Charlotte Sophie Schallenberg and I graduated in May 2015 with a bachelor of arts in Psychology and Sociology. I am originally from the Netherlands but went to high school in New Canaan, Connecticut. After graduation I hope to pursue my masters in the Sociology of Sexuality at the University of Amsterdam in the Netherlands. Working on this project has been a rewarding experience and has taught me a great deal about research as well as writing academic articles. Coke versus Pepsi is a well-researched topic, so being able to develop it even further and advance the field to discover new information is gratifying. For the future, this has taught me about how to successfully conduct research and how the professional field of psychology operates. I would like to thank my mentor Dr. Melanie Palomares for giving me the opportunity to work with her and for helping me greatly through this whole process. Also, I would like to thank the Psychology 228 students who participated in the study, the TAs who facilitated the experiment and the rest of the Child Perception and Attention lab for their help. This research has been presented in part at Discovery Day at the University of South Carolina in April of 2014.

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My name is Charlotte Sophie Schallenberg and I graduated in May 2015 with a bachelor of arts in Psychology and Sociology. I am originally from the Netherlands but went to high school in New Canaan, Co... read more

Articles by Charlotte Schallenberg

Extending the “Pepsi Paradox” to Diet Cola

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Extending the “Pepsi Paradox” to Diet Cola By Charlotte Schallenberg Faculty Mentor: Melanie Palomares     Abstract Since the invention of cola, the rivalry between Pepsi and Coca-Cola (i.e., Coke) has been in existence. Coke has been the preferred brand over all other colas, despite the preference for Pepsi in blind taste tests. This has

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